Characterising KandyPens-related posts to Instagram: implications for nicotine and cannabis use.

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ID: 89570
2019
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Abstract
This study analysed posts to Instagram related to KandyPens, an open-system pod mod e-cigarette company, marketing its products as aromatherapy devices. The objective was to determine themes, corresponding user profiles and references to types of e-liquid solutions used with KandyPens.Data consisted of publicly available posts to Instagram with the hashtag '#kandypens' collected from 8 June to 8 August 2018 (n=1775). Identified themes included: (eg, highlighting design features including colour of device), (eg, vape tricks), (eg, strawberry) and (eg, $10 off). The type of e-liquid (nicotine, aromatherapy and cannabis) used with KandyPens were also recorded. Instagram profiles were categorised into: , , , and . (28.90%) and (21.80%) were predominant themes followed by (10.08%), and (1.01%). About 32.43 % of posts referenced cannabis-related solutions, 2.98 % of the posts mentioned nicotine-related solutions and 0.11 % of the posts mentioned aromatherapy. (24.89%) posted the majority of posts followed by (20.72%), official account (17.96%), (10.75%) and (0.45%).KandyPens markets its products as aromatherapy devices; however, Instagram posts related to these products rarely mentioned their purported purpose. Future research should consider product design, user experience and the co-use of nicotine and cannabis with KandyPens to assess implications related to product appeal and abuse liability.
Reference Key
majmundar2019characterisingtobacco Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Majmundar, Anuja;Kirkpatrick, Matthew;Cruz, Tess Boley;Unger, Jennifer B;Allem, Jon-Patrick;
Journal Tobacco control
Year 2019
DOI
tobaccocontrol-2019-055006
URL
Keywords
nicotine advertising and promotion electronic nicotine delivery devices co-substance use

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