Design Perceptions for 3D Printed Accessories of Digital Devices and Consumer-Based Brand Equity.

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ID: 79727
2019
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Abstract
Drawn on means-end theory and relationalism, this study investigates the impact of 3D printed branded accessories' design perception on consumer-based brand equity (CBBE). In addition, how experiential value mediates the relationship between product design perception and CBBE. Based on a random sampling approach, the present study collected 535 3D printed branded accessories users' responses through social media (WeChat). The data were analyzed through partial least squares, structural equation modeling (PLS-SEM) approach, smart PLS-3. The results reveal that two dimensions of design perception (functional and kinesthetic) have a significant impact on CBBE. However, design perception (visual) has failed to impact significantly on CBBE. The experiential value significantly mediates the relationship between all dimensions (visual, functional, and kinesthetic) of design perception and CBBE. This study concludes that experiential value/user experience is an inevitable mediator between product design perception and CBBE. The implication and limitations of this study are discussed in the last section of this study.
Reference Key
meng2019designfrontiers Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Meng, Yuke;Bari, Muhammad Waseem;
Journal Frontiers in psychology
Year 2019
DOI
10.3389/fpsyg.2019.02800
URL
Keywords
3d printing pls-sem brand equity design perception experiential value smartphone accessories

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