The generation of experiences as a differentiating strategic factor in the design of products: An approach from neuromarketing

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ID: 78855
2019
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cuns2019theiberian Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Cuns, M.
Journal iberian conference on information systems and technologies, cisti
Year 2019
DOI
10.23919/CISTI.2019.8760642
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