Not only assholes drive Mercedes. Besides disagreeable men, also conscientious people drive high-status cars.

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ID: 71557
2019
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Ranked #13 of 193 articles by views in international journal of psychology : journal international de psychologie

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Abstract
In a representative sample of Finnish car owners (N = 1892) we connected the Five-Factor Model personality dimensions to driving a high-status car. Regardless of whether income was included in the logistic model, disagreeable men and conscientious people in general were particularly likely to drive high-status cars. The results regarding agreeableness are consistent with prior work that has argued for the role of narcissism in status consumption. Regarding conscientiousness, the results can be interpreted from the perspective of self-congruity theory, according to which consumers purchase brands that best reflect their actual or ideal personalities. An important implication is that the association between driving a high-status car and unethical driving behaviour may not, as is commonly argued, be due to the corruptive effects of wealth. Rather, certain personality traits, such as low agreeableness, may be associated with both unethical driving behaviour and with driving a high-status car.
Reference Key
lonnqvist2019notinternational Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Lönnqvist, Jan Erik;Ilmarinen, Ville-Juhani;Leikas, Sointu;
Journal international journal of psychology : journal international de psychologie
Year 2019
DOI
10.1002/ijop.12642
URL
Keywords
personality consumption status five-factor model driving behaviour

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