Influence of Awe on Green Consumption: The Mediating Effect of Psychological Ownership.

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ID: 68775
2019
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Abstract
The increasing demand for environmental protection has given rise to burgeoning research on green consumption. The present research adds to this expanding literature by investigating a novel predictor of consumer green consumption: awe. As a self-transcendent emotion, awe arises when people encounter perceptually vast stimuli that overwhelm their existing knowledge and mental structures, and, meanwhile, this also elicits a need for accommodation. This research proposes and demonstrates that, compared with happiness and a neutral affective state, experience of awe promotes green consumption via an enhanced psychological ownership of nature. Moreover, this research identifies a condition by showing that, while awe promotes green consumption when interdependent self-construal is activated, this effect diminishes when independent self-construal is activated.
Reference Key
wang2019influencefrontiers Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Wang, Liying;Zhang, Guangling;Shi, Pengfei;Lu, Xingming;Song, Fengsen;
Journal Frontiers in psychology
Year 2019
DOI
10.3389/fpsyg.2019.02484
URL
Keywords
psychological ownership awe green consumption independent self-construal interdependent self-construal

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