Effect of nature of the game on ad-persuasion in online gaming context: Moderating roles of game-product congruence and consumer’s need for cognition

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ID: 67013
2017
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vashisht2017effectinternet Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Vashisht, D.
Journal internet research
Year 2017
DOI
10.1108/IntR-10-2014-0271
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