Effects of Freedom Restoration, Language Variety, and Issue Type on Psychological Reactance.

Clicks: 243
ID: 65273
2019
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Abstract
Psychological reactance theory proposes that people resist persuasive messages when they feel their freedom is being threatened. While most reactance studies have focused on a single issue and the role of message features has received a modest amount of attention, the present study synthesizes research on sociolinguistic and public opinion to investigate how reactance is affected by freedom restoration, language variety (i.e., the standard versus colloquial forms of a language), and issues: enduring (binge-drinking prevention), emerging (organ donation), and transitory (political consumerism). An online posttest-only between-subject experiment implemented in a public university in Hong Kong ( = 402) revealed that messages written with the high variety of language triggered a perceived freedom threat for the political consumerism issue, whereas freedom restoration postscripts reduced the perceived freedom threat for the organ-donation issue. A perceived freedom threat was positively associated with reactance, and reactance resulted in more negative appraisals of the source and more negative perceptions of the position advocated in the message. The results also revealed the indirect effects of freedom restoration and language variety on behavioral intentions. The study extends reactance theory to a non-English-speaking, non-Western context and examines the applicability of the theory to different issue contexts.
Reference Key
zhang2019effectshealth Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Zhang, Xinzhi;
Journal Health Communication
Year 2019
DOI
10.1080/10410236.2019.1631565
URL
Keywords
Breast cancer eppm mobile social media prevention information

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