Coming Together: R&D and Children's Entertainment Company in Designing APPs for Learning Early Math.

Information and Communication Technologies (ICT) have an increasing influence on the way we interact, learn, and live. The increase in teaching and learning methodologies that are mediated by ICT in the field of education and in the domestic settings encourages the design of new effective technological tools, supported by scientific research and development to improve student learning. The challenge psychology is facing in the education field is to promote those technologies and make them available to the education community. Technologies also would produce attractive items for users and realistic commercial issues for businesses. This also allows an effective transfer for scientific work, providing visibility to Research and Development. In this context, the main aim of the article is to describe the process to get an agreement between Babyradio (a children's entertainment company: https://babyradio.es/) and our research team, starting a collaborative work between two groups of people (Babyradio's technical designer and Psychologist-Engineers software designer), in order to create several educative applications (APPs) in the field of early mathematics cognition. The institutional framework of the relationship of the R&D project and a children's entertainment company is described. The article also focuses on experience in Psychology, Technological Innovation, and Entrepreneurship. In considering the efficiency of the agreement, we present different APPs designed for tablets and smartphone devices, adapted to the different operating systems (IOS, Android, Windows). APPs are designed to instill the cognitive fundamentals associated with early math learning for students aged 4 to 7 years. The study developed after this babyradio-university enterprise agreement contributes to the development of mathematics skills in children, aged 4-7 years, so that they can successfully meet the mathematics school requirements; it also contributes to encouraging a more positive attitude toward mathematics. This study also suggests how the education system and software and educational content developers' companies would manage verified instructional APPs, with a more realistic commercial perspective.