STUDY ON ROMANIAN CONSUMERS AND THE PERCEPTION OF CORPORATE SOCIAL RESPONSIBILITY
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2019
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Abstract
This paper deals with a phenomenon that has become global, consumerism. The concept of scattering, accumulating
more than you need, consuming in excess is the fines that have been fined by all civilizations and placed dogmatically
among the first values that children learn from their first years of life. This has been perpetuated since the time when
goods or products were not as easy as today. Consumerism is the need to consume, whether or not I need it, to meet
some psychological needs, not to mention physiological needs or basic needs. This whole pack of the growing
consumerist society is extremely well thought out to fool the self-conscious parts of our brains, all the centers that do
their job well in our brains, and then I know that even if I do not need to buy , there will surely be created needs.
Corporate Social Responsibility (CSR) has become a mass topic, achieving corporate status for corporate management
and marketing. The increasing number of articles published in top-rated journals in the industry prove this. Through
this paper, we want to emphasize that corporate social responsibility should be an area of interest not only for
management or strategy specialists but also for those in the marketing area who, a better understanding of how
consumers perceive Corporate Social Responsibility activities by companies can bring added value to the company.
Consumers receive, interpret and organize stimuli in a coherent way with their world, and their perceptions become
important for the development of effective marketing strategies.
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| Authors | CLAUDIA, MUNGIU-PUPĂZAN MARIANA; |
| Journal | analele universităţii constantin brâncuşi din târgu jiu : seria economie |
| Year | 2019 |
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