The marketing orientation of South African industrial companies

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ID: 59472
1984
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Abstract
The main objective of this article is to establish whether the top industrial companies in South Africa have become marketing orientated during the last ten years or so. A study was undertaken amongst 44 of the top hundred companies in South Africa during 1983. The study found that South African industrial companies certainly have become more marketing orientated. The 'average' Industrial company has a marketing department. It's marketing executive sits on the board of directors. He/she has a bachelors degree and over ten years experience. He/she has a limited financial role in the organization but has a large production planning role. He/she normally has the sales executive reporting to him. The most important tasks of the marketing function are advertising, public relations, pricing and selling.
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abratt1984thesouth Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Abratt, R.;
Journal south african journal of business management
Year 1984
DOI
DOI not found
URL
https://sajbm.org/index.php/sajbm/article/view/1114
Keywords
business management. industrial management

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