An exploration study on factors influencing Iranian food industry

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2013
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Abstract
The proposed study of this paper present an empirical investigation to detect important factors impacting on food market using factor analysis. The proposed study designed a questionnaire, distributed among 207 customers who were regular customers of two food chains in city of Tehran, Iran named Shahrvand and Hyperstar. The results of our survey indicate that six major factors including brand loyalty, physical characteristics, pricing effects, performance characteristics, brand relationship and brand position influence food industry, significantly. In terms of the first factor, brand loyalty, “Trust”, “Packaging design characteristics”, “Competitive pricing strategy”, “Stability in quality”, “External relationships” and “Meeting expectations” are important factors in different categories.
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hosseinzadeh2013anmanagement Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Hosseinzadeh, Arash;Seyedaliakbar, Seyed Mohsen;Azad, Naser;Arabi, Ashkan;
Journal management science letters
Year 2013
DOI
DOI not found
URL
http://www.growingscience.com/msl/Vol3/msl_2013_116.pdf
Keywords
business economics as a science finance commerce management. industrial management commercial geography. economic geography business records management

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