The effects of social media brand personality on brand loyalty in the Latvian banking industry: The mediating role of brand equity

Clicks: 220
ID: 53867
2019
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garanti2019theinternational Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Garanti, Z.
Journal international journal of bank marketing
Year 2019
DOI
10.1108/IJBM-09-2018-0257
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