Smartphone preferences and brand loyalty: A discrete choice model reflecting the reference point and peer effect

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ID: 53863
2020
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kim2020smartphonejournal Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Kim, J.
Journal journal of retailing and consumer services
Year 2020
DOI
10.1016/j.jretconser.2019.101907
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