Which Role Model Is More Effective in Entrepreneurship Education? An Investigation of Storytelling on Individual's Entrepreneurial Intention.

Clicks: 449
ID: 51133
2019
Free PDF
Article Quality & Performance Metrics
Overall Quality
Not rated
Combines reader engagement with the AI quality analysis. This article has not been analysed, so there is no overall score — reader engagement is measured and shown alongside.
AI Quality Assessment
Not analyzed
Readership in this journal
Steady

Ranked #30 of 510 articles by views in Frontiers in psychology

Most read Least read

Bar heights use a square-root scale. Only the 120 most-read articles are drawn; the journal has 510 in total.

Mint this article as an NFT
Not yet minted

Create a permanent, verifiable on-chain record of this article on the Scimatic Network. The NFT is held in your Journament account, and you can withdraw it to your own wallet at any time.

5 SUSD one-off · no wallet required
Sign in to mint
Abstract
Entrepreneurial stories, such as the breathtaking experience of Steve Jobs, are often adopted as an effective teaching instrument to promote individuals' entrepreneurial intentions in entrepreneurship education. Prior research highlights the role model's influence and the positive effect of entrepreneurial stories, which is taken for granted in many circumstances. Since most research has treated storytelling in teaching as an undifferentiated whole, few researchers have teased out the distinctive effect of different types of entrepreneurial stories, namely that between successful stories and failure stories, and between idol stories and peer stories. To deepen our knowledge about how distinctive entrepreneurial stories affect entrepreneurial intentions, we conducted two experimental studies on 150 undergraduate students in entrepreneurship education programs (EEPs). Results show that, through the intermediary variable of entrepreneurial passion, both successful stories and failure stories positively influence entrepreneurial intentions as educators presumed, but successful role model stories have a greater impact than failure stories. While idol stories, rather than peer stories, are more inclined to arouse individuals' entrepreneurial intentions. Furthermore, we find that individuals with low entrepreneurial self-efficacy are less affected by the storytelling process.
Reference Key
liu2019whichfrontiers Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Liu, Feng;Ma, Jiangshui;Li, Ran;
Journal Frontiers in psychology
Year 2019
DOI
10.3389/fpsyg.2019.00837
URL
https://www.frontiersin.org/article/10.3389/fpsyg.2019.00837/full
Keywords
self-efficacy entrepreneurship education entrepreneurial intention entrepreneurial passion role model story

Citations

No citations found. To add a citation, contact the admin at info@scimatic.org

Comments

No comments yet. Be the first to comment on this article.