Preface

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ID: 338421
2026
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Abstract
Associate Professor Professor Writing this book has been a deeply enriching and transformative journey, both professionally and personally. But what, then, makes it meaningful, and why should that matter to you as a reader? At its core, this book is an invitation to reimagine what it means to be a consumer in a world where technologies are increasingly multisensory, immersive, and intelligent. It is also about making sense of how we perceive, evaluate, and assign meaning to our experiences through the lens of consciousness. This book, in many ways, marks a new step in a close collaboration and friendship that began over a decade ago in Iskandar Puteri, Malaysia, where we were both postdoctoral fellows at the Imagineering Institute and first joined forces around a shared set of questions. At the time, we had just completed our PhDs, Carlos in Experimental Psychology at Oxford University, Olivia in Marketing and Neuroscience at Aix-Marseille University. We were both drawn to the rare opportunity to work within a multidisciplinary environment dedicated to exploring how multisensory technologies shape human perception and experience. The institute provided us not only with access to cutting-edge tools, but also with a space to explore how emerging technologies shape consumer perception and decision-making.
Reference Key
openalex_W7225107995 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Olivia Petit, Carlos Velasco
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Journal Oxford University Press eBooks
Year 2026
DOI
10.1093/9780198909088.002.0006
URL
https://doi.org/10.1093/9780198909088.002.0006
Keywords Keywords not found

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