The in-store shopping experience: A comparative study of supermarket and clothing store customers

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ID: 33423
2004
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Abstract
Various developments continually pressurise retailers to find new and innovative ways to differentiate themselves from competitors and adapt to ever-changing and accelerating environmental circumstances. Positioning based on customers’ in-store shopping experience (ISE) offers retailers an alternative means of differentiation and is achieved by providing a superior in-store shopping experience. The ISE instrument that has been developed to measure customers’ in store shopping experience is used in this study to compare the in-store shopping experiences of customers of two diverse retailing environments (supermarkets versus clothing retailers) by assessing its impact on customer retention. A proposition is formulated and the findings reported. The implications of ISE and customer retention for retail managers are also dealt with.
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terblanche2004thesouth Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Terblanche, N. S.;Boshoff, C.;
Journal south african journal of business management
Year 2004
DOI
DOI not found
URL
https://sajbm.org/index.php/sajbm/article/view/663
Keywords Keywords not found

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