A generic instrument to measure customer satisfaction with the controllable elements of the in-store shopping experience

Clicks: 333
ID: 33422
2006
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Abstract
In this study an attempt is made to develop a generic instrument that could be used to measure customer satisfaction with the controllable elements of the in-store shopping experience. By closely following the most contemporary guidelines for scale development, and involving 11 063 respondents in four different surveys, the authors emerge with a 22-item instrument to measure satisfaction with the in-store shopping experience. The evidence of the psychometric properties of the proposed ISE instrument offered here is compelling in terms of its uni-dimensionality, with-in-method convergent validity, cross-validation of dimensions in a cross-validation sample, reliability of the instrument, its discriminant validity and its nomological validity.
Reference Key
terblanche2006asouth Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Terblanche, N. S.;Boshoff, C.;
Journal south african journal of business management
Year 2006
DOI
DOI not found
URL
https://sajbm.org/index.php/sajbm/article/view/603
Keywords Keywords not found

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