TPT 9.04 Social Media in Plastic and Reconstructive Surgery - A Bibliometric Analysis of the 100 Most Cited Articles
Clicks: 3
ID: 323949
2026
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EmergingRanked #358 of 432 articles by views in the british journal of surgery
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Abstract
Abstract Aim Social media plays an increasingly prominent role in plastic surgery, influencing patient expectations, marketing strategies, and professional engagement. Yet, no bibliometric analysis has examined the most influential literature in this field. This study characterizes the top 100 most cited publications on social media in plastic surgery, identifying thematic trends, study quality, and publication patterns. Methods The 100 most cited publications on social media in plastic and reconstructive surgery were identified using Web of Science (December 2024). Data extracted included citation count, publication characteristics, journal, and thematic focus. Methodological quality was assessed using the Oxford Centre for Evidence-Based Medicine (OCEBM) Levels of Evidence (LOE). Results The 100 articles accrued 4,166 total citations (range 15–180; mean 41.66 ± 6.33), with Montemurro et al. (2015) being the most cited. Most studies were published in the 2010s (n = 61) and originated primarily from the United States (n = 65). "Marketing" and "physician behavior" were the most common themes, and Plastic and Reconstructive Surgery and Aesthetic Surgery Journal were the leading sources. Most studies were low-level evidence (LOE 5 n = 24; LOE 4 n = 36; LOE 3 n = 34; LOE 2 n = 5), with only one LOE 1 study. Patient-reported outcome measures (PROMs) were reported in one publication. Conclusions Social media remains a rapidly expanding focus within plastic surgery; however, the literature is largely low-level and seldom incorporates validated outcome measures. Addressing this methodological gap through higher-quality study design and greater attention to outcomes and ethical engagement is required.
| Reference Key |
openalex_W7172497067
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| Authors | Nikita James, Arnav Umranikar, Harun Arain, Gulled Bulhan, Sebastian Mitchell, José Antonio Arellano |
| Journal | the british journal of surgery |
| Year | 2026 |
| DOI |
10.1093/bjs/znag087.277
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| URL | |
| Keywords | Keywords not found |
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