The Evolving Landscape of Archaeological Tourism in China

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ID: 322024
2026
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Abstract
Abstract Since the late 1970s, archaeological tourism, which involves engaging with the past through visits to sites of archaeological significance, has grown from being almost non-existent to being a thriving industry within China’s broader cultural and economic strategies. This chapter analyses the development and transformation of archaeological tourism in China. It begins by tracing its historical roots, mapping out the emergence and evolution of archaeological tourism in the country. Key turning points, like the implementation of the Reform and Opening policy in 1978, are examined and highlight the shift from viewing archaeological discoveries as mere educational resources to strategically leveraging them as multifunctional assets that contribute to national identity and cultural pride. The discussion then examines the role of archaeological tourism in China’s current cultural policy, illustrating how the government uses archaeological sites and museums to craft narratives that bolster national identity and assert China’s global stature. The analysis also addresses inherent complexities and challenges in this evolving landscape, including the tension between heritage conservation and economic development, the impact of incorporating international conventions, and the management of ethnopolitical sensitivities. The chapter concludes by reflecting on the dynamic and multifaceted role of archaeological tourism, recognising its contribution to national rejuvenation while emphasising the importance of sustainable and inclusive approaches. As China continues to navigate the intersections of archaeology, tourism, and cultural policy, its experience offers valuable insights for global heritage management and the pursuit of sustainable tourism practices.
Reference Key
openalex_W7170076782 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Qian Gao
Journal Oxford University Press eBooks
Year 2026
DOI
10.1093/oxfordhb/9780197800324.013.0047
URL
https://doi.org/10.1093/oxfordhb/9780197800324.013.0047
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