Sharing Authority and Participation

Clicks: 1
ID: 322015
2026
Free PDF
Article Quality & Performance Metrics
Overall Quality
Not rated
Combines reader engagement with the AI quality analysis. This article has not been analysed, so there is no overall score — reader engagement is measured and shown alongside.
AI Quality Assessment
Not analyzed
Readership in this journal

Ranked #1,412 of 1,517 articles by views in Oxford University Press eBooks

Most read Least read

Bar heights use a square-root scale. Only the 120 most-read articles are drawn; the journal has 1,517 in total.

Mint this article as an NFT
Not yet minted

Create a permanent, verifiable on-chain record of this article on the Scimatic Network. The NFT is held in your Journament account, and you can withdraw it to your own wallet at any time.

5 SUSD one-off · no wallet required
Sign in to mint
Abstract
Abstract The rise of social media has democratised the dissemination of information, allowing public participation in areas traditionally dominated by experts. This phenomenon is particularly notable in the PRC, where there is a vast social media user base. It has now become common for archaeology professionals and enthusiasts to engage in discussions, share findings, and shape public understanding of cultural heritage through social media platforms. This chapter traces the development of public archaeology in China, highlighting its transformation from elite-dominated jinshixue studies during the Song dynasty to the public-oriented practices encouraged during the Republican era, through the early decades of the PRC, and into the modern era with the integration of the internet and social media. Through the case study of archaeology-related social media accounts on the Chinese social media platform Weibo, we reveal a disparity in influence and connectivity among various stakeholders in archaeology, with enthusiasts often having larger followings but limited integration into professional networks. We suggest that the rise of social media presents both opportunities and challenges for public archaeology, highlighting a gap between professional discourse and public engagement. We caution against the pitfalls of decentralised authority in the development of public discourse on culture and heritage on the Chinese internet. We also aim to encourage further discussion of this topic to better develop outreach efforts, ensuring that the benefits of public engagement are maximised without compromising the integrity of archaeological research and heritage preservation.
Reference Key
openalex_W7170036694 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Mitchell Ma, Casey Lun
Journal Oxford University Press eBooks
Year 2026
DOI
10.1093/oxfordhb/9780197800324.013.0050
URL
https://doi.org/10.1093/oxfordhb/9780197800324.013.0050
Keywords Keywords not found

Citations

No citations found. To add a citation, contact the admin at info@scimatic.org

Comments

No comments yet. Be the first to comment on this article.