The win-win modified blue ocean strategy
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ID: 311756
2022
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Abstract
We propose the win-win modified blue ocean strategy, which could allow an enterprise, organization, or company to grow and to gain more by opening new markets and getting new customers using a win-win strategy without destructive competition (the red ocean strategy) and without proceeding alone (the blue ocean strategy). A brief about our proposal is presented in this chapter.
| Reference Key |
persistent_1771691936_6999dfa0094ca
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|---|---|
| Authors | Ahmed Elzawawy |
| Journal | science and technology of advanced materials |
| Year | 2022 |
| DOI |
10.1088/978-0-7503-3075-6ch3
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| URL | |
| Keywords | Keywords not found |
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