Building customer loyalty in digital banking: A study of bank staff’s perspectives on the challenges of digital CRM and loyalty

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ID: 30452
2017
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larsson2017buildinginternational Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Larsson, A.
Journal international journal of bank marketing
Year 2017
DOI
10.1108/IJBM-08-2016-0112
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