Mechanisms of idiomatic transformations creating in contemporary english advertising discourse

Clicks: 413
ID: 30445
2016
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Abstract

This article deals with phraseological transformations in English advertising discourse. It was determined that all phraseological transformations can be divided into two types: semantic and structural-semantic. Semantic transformations are formed by mechanisms of dephraseologisation and dual actualization. Structural-semantic transformations are made up by components expanding of original set expressions which realized due to enlargement and wedging, reduction of compositional component by “truncation” and substitution of components

Reference Key
makedonova2016mechanismssciencerise Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Makedonova, Olga;
Journal sciencerise
Year 2016
DOI
DOI not found
URL
http://journals.uran.ua/sciencerise/article/view/72031
Keywords Keywords not found

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