Mechanisms of idiomatic transformations creating in contemporary english advertising discourse
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Abstract
This article deals with phraseological transformations in English advertising discourse. It was determined that all phraseological transformations can be divided into two types: semantic and structural-semantic. Semantic transformations are formed by mechanisms of dephraseologisation and dual actualization. Structural-semantic transformations are made up by components expanding of original set expressions which realized due to enlargement and wedging, reduction of compositional component by “truncation” and substitution of components
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makedonova2016mechanismssciencerise
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| Authors | Makedonova, Olga; |
| Journal | sciencerise |
| Year | 2016 |
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| Keywords | Keywords not found |
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