A game theoretic approach to coordinate price promotion and advertising policies with reference price effects in a two-echelon supply chain
Clicks: 172
ID: 30434
2019
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| Reference Key |
malekian2019ajournal
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|---|---|
| Authors | Malekian, Y. |
| Journal | journal of retailing and consumer services |
| Year | 2019 |
| DOI |
10.1016/j.jretconser.2019.05.028
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| URL | |
| Keywords | Keywords not found |
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