Is that coffee mug smiling at me? How anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising
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ID: 30431
2019
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| Reference Key |
han2019isjournal
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|---|---|
| Authors | Han, N. |
| Journal | journal of retailing and consumer services |
| Year | 2019 |
| DOI |
10.1016/j.jretconser.2019.06.020
|
| URL | |
| Keywords | Keywords not found |
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