Is that coffee mug smiling at me? How anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising

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2019
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han2019isjournal Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Han, N.
Journal journal of retailing and consumer services
Year 2019
DOI
10.1016/j.jretconser.2019.06.020
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