The Role of Theory in Developing Effective Health Communications

Clicks: 6
ID: 302521
2006
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Abstract
This study attempts to show the relevance of behavioral theory for developing communications designed to promote healthy and/or to prevent or alter unhealthy behaviors. After describing an integrative model of behavioral prediction, the model's implications for designing persuasive communications are considered. Using data from a study on smoker's intentions to continue smoking and to quit, it is shown how the theory helps identify the critical beliefs underlying these or other intentions. Finally, it is argued that although behavioral theory can help identify the beliefs that should be targeted in a persuasive communication, our ability to change these beliefs will ultimately rest on communication theory.
Reference Key
openalex_W2090966558 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Martin Fishbein, Joseph N. Cappella
Journal journal of communications
Year 2006
DOI
10.1111/j.1460-2466.2006.00280.x
URL
https://doi.org/10.1111/j.1460-2466.2006.00280.x
Keywords Keywords not found

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