The Differential Susceptibility to Media Effects Model

Clicks: 1
ID: 297809
2013
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Abstract
In this theoretical article, we introduce the Differential Susceptibility to Media Effects Model (DSMM), a new, integrative model to improve our understanding of media effects. The DSMM organizes, integrates, and extends the insights developed in earlier microlevel media-effects theories. It distinguishes 3 types of susceptibility to media effects: dispositional, developmental, and social susceptibility. Using the analogy of a mixing console, the DSMM proposes 3 media response states that mediate media effects: cognitive, emotional, and excitative. The assumptions on which the DSMM is based together explain (a) why some individuals are more highly susceptible to media effects than others, (b) how and why media influence those individuals, and (c) how media effects can be enhanced or counteracted.
Reference Key
openalex_W1633245909 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Patti M. Valkenburg, Jochen Peter
Journal journal of communications
Year 2013
DOI
10.1111/jcom.12024
URL
Keywords Keywords not found

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