Strategy and Structure

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ID: 291233
1997
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Abstract
Abstract This investigation into the changing strategy and structure of the large industrial enterprise in the United States began as an experiment in the writing of comparative business history. The initial thought was that an examination of the way different enterprises carried out the same activity-whether that activity was manufacturing, marketing, procurement of supplies, finance, or administration-would have as much value as a study of how a single firm carried on all these activities. Such a comparative analysis could permit deeper probes into the nature of the function studied, and so provide more accurate interpretations and more meaningful evaluations of the performance of several different enterprises in that activity than could a whole series of histories of individual firms. It could thus indicate more clearly the ways in which American businessmen have handled that activity over the years.
Reference Key
openalex_W4388183998 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Alfred D. Chandler
Journal Oxford University Press eBooks
Year 1997
DOI
10.1093/oso/9780198781806.003.0004
URL
https://doi.org/10.1093/oso/9780198781806.003.0004
Keywords Keywords not found

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