Business Research Methods

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ID: 289187
2022
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Abstract
Business Research Methods contains new and revised chapters on quantitative methods and visual research, while cutting-edge material on inclusivity and bias in research, feminist perspectives, and decolonial and indigenous research is also introduced. The book is composed of four parts. The first part looks at the research process. It covers research strategies and designs, as well as ethics in business research and writing up business research. Part 2 looks at quantitative research and details the nature of quantitative research, sampling, structured interviewing, and questions. It also looks at secondary analysis and statistics. The next part is about qualitative research. This part examines ethnography, participant observation, interviewing, focus groups, language, and document data. The final part is about mixed methods of research.
Reference Key
openalex_W3147181238 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Emma Bell, Alan Bryman, Bill Harley
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Journal Oxford University Press eBooks
Year 2022
DOI
10.1093/hebz/9780198869443.001.0001
URL
https://doi.org/10.1093/hebz/9780198869443.001.0001
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