The Angel as Commodity: A Critical Examination of Consumer Culture in Gabriel García Márquez's a Very Old Man with” Enormous Wings" Man With Enormous Wings

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ID: 281158
2024
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Abstract
This study employs a theoretical framework combining Zygmunt Bauman's theory of consumer culture and Alan McKee's textual analysis methodology to examine Gabriel García Márquez's "A Very Old Man with Enormous Wings." The narrative is analyzed through the lens of Bauman's concepts of commodification, disposability, and liquid modernity, highlighting how consumer culture shapes human relationships, experiences, and identities. The study reveals how the old man is commodified, disposed of, and represented as a spectacle, reflecting the dehumanizing tendencies of consumer culture. By combining Bauman's theory and McKee's textual analysis framework, this study provides a nuanced understanding of the intersections between consumer culture, literature, and society.
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Mehmood2024dialoguesThe Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Saqib Mehmood;Savera Waseem;Warisha Fazal;
Journal Dialogues in Humanities and Social Sciences
Year 2024
DOI
23
URL
https://dialogueshss.com/index.php/dhss/article/view/23
Keywords
society commodification consumer culture dehumanizing tendencies

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