IMPACTO DE LA COVID-19 EN LAS CADENAS DE SUMINISTRO GLOBALES: CASO COMERCIO ELECTRÓNICO

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ID: 272097
2021
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Ranked #46 of 143 articles by views in Revista Cubana de Administración Pública y Empresarial

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Abstract
E-commerce has been a reality for decades, with a significant growth from the increase in consumer connectivity with the expansion of Internet access globally and greater processing capacity of service providers. COVID-19 pandemic has shown the potential of this form of commercialization, but also, the logistical and operational challenges for its functionality during the pandemic. The objective pursued in this article is to identify the premises that the Cuban Business Sector must follow for sustainable e-commerce implantation. To this end, an analysis was carried out of the impact that COVID-19 has had on global supply chains, and at the same time, how e-commerce and e-logistics impact on the final client. Another method used was expert judgment, supported by updated literature on these topics. The results were the main challenges and premises that must be followed  in order to adequately execute e-commerce.
Reference Key
Martínez2021revistaIMPACTO Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Igor Lopes Martínez;Sonia Patricia Marrero Durán;Mirel Alberto Feria Martínez;Amanda Grass Santos;Yenesy Espina Martín;Amanda Lugo Almaguer;
Journal Revista Cubana de Administración Pública y Empresarial
Year 2021
DOI
153
URL
https://apye.esceg.cu/index.php/apye/article/view/153
Keywords
covid-19 e-commerce cadenas de suministro retos Capacity e-learning LMS bandwidth

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