the teaching of metaphor in the advertising discourse of business newspapers

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ID: 260229
2001
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Abstract
Metaphor has rarely been considered an important instrument in the study of specific-purpose texts, since it is traditionally linked with resources of a poetic nature. In addition to this, the lexicon of metaphor was deemed to be of little relevance to the student, as it is not specific to the area of study. However, studies are beginning to highlight the relevance of figurative language so as to widen the students' lexical level. We think, in line with this perspective, that including metaphor in an English language programme can provide Economics students with a useful tool to interpret vocabulary and improve reading skills. In this proposal, we put forward different activities taken from a cognitiveaxiological perspective. These activities can also contribute to teaching cognitive semantics in specialized discourse in a more effective way. The texts used in the activities have been taken from Economics advertising discourse, since they lend themselves particularly well to the analysis of values.
Reference Key
ros2001ibricathe Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;María Enriqueta Cortés de los Ríos
Journal American Journal of Clinical Pathology
Year 2001
DOI
DOI not found
URL
http://www.aelfe.org/documents/text3-Cortes.pdf
Keywords
advertising linguistics esp didacticslanguage and literaturephilology

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