the evolution of educational marketing

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ID: 255604
2017
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Abstract
The association of the term ‘educational’ to the term ‘marketing’ generates a specialized domain, by applying methods, politics and marketing strategies in the area of education. Due to the cultural, social and complex role of the education, educational marketing represents a part of the services marketing, the social marketing and the non-profit organizations. By offering mandatory educational services, financed from the state budget, the school units, through their activity, respect the principles of social marketing, regardless of the financial benefits that result from the provision of these services.  This article aims to place educational marketing below the conceptual level in the field of service marketing; the reference works in the field of educational marketing are not many, a consequence of the fact that this is a new field.
Reference Key
manea2017annalsthe Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Natalia Manea;Mihaela PURCARU
Journal case reports in endocrinology
Year 2017
DOI
10.26458/1744
URL
http://anale.spiruharet.ro/index.php/economics/article/view/865
Keywords
social marketing economic history and conditionseconomics as a science services marketing

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