estratégias competitivas e prioridades competitivas da manufatura: um estudo exploratório
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ID: 254062
1994
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Abstract
No processo de redescoberta da Manufatura presenciado nos últimos anos, vários têm sido os trabalhos publicados clamando pela necessidade de se tratar a mesma sempre sob uma ótica estratégica dentro das empresas. Sob este contexto, este trabalho relata sobre o conceito de Estratégia da Manufatura e sobre a estrutura lógica de uma modelo de integração das atividades de Planejamento e Controle da Produção a uma Estratégia da Manufatura, proposto pelos autores. A proposta principal do artigo é apresentar alguns dados de uma pesquisa de campo realizada em 12 empresas representativas operando no estado de São Paulo, no tocante às suas Estratégias Competitivas e Prioridades Competitivas da Manufatura. Os dados mostram principalmente que o conceito de Estratégia da Manufatura, tal como está aqui formalizado, era praticamente desconhecido pelas empresas, havendo muito pouca integração da Manufatura com as Unidades de Negócios as quais ela pertencia.
In the process of re-discovering of Manufacturing observed in the last years, many works have been published claiming that it is necessary to deal with Manufacturing always under a strategic vision in the company. At this context, this paper relates about the Manufacturing Strategy concept and about a logic framework of a model of integration of Production Planning and Control in a Manufacturing Strategy, proposed by this authors. The main proposal of this paper is to show some dates of an exploratory research, made in twelve representative companies operating in São Paulo State about theirs Competitive Strategies and Manufacturing Competitive Priorities. The results of this research show mainly that the companies presented an incipiente diffusion of Manufacturing Strategy concepts and a small integration between the Manufacturing and its Business Unit.
In the process of re-discovering of Manufacturing observed in the last years, many works have been published claiming that it is necessary to deal with Manufacturing always under a strategic vision in the company. At this context, this paper relates about the Manufacturing Strategy concept and about a logic framework of a model of integration of Production Planning and Control in a Manufacturing Strategy, proposed by this authors. The main proposal of this paper is to show some dates of an exploratory research, made in twelve representative companies operating in São Paulo State about theirs Competitive Strategies and Manufacturing Competitive Priorities. The results of this research show mainly that the companies presented an incipiente diffusion of Manufacturing Strategy concepts and a small integration between the Manufacturing and its Business Unit.
| Reference Key |
pires1994productionestratgias
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|---|---|
| Authors | ;Silvio R. I Pires;Oswaldo L. Agostinho |
| Journal | Neotropical entomology |
| Year | 1994 |
| DOI |
10.1590/S0103-65131994000100002
|
| URL | |
| Keywords | Keywords not found |
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