testing a frequency of exposure hypothesis in attentional bias for alcohol-related stimuli amongst social drinkers

Aims: To examine whether a group of social drinkers showed longer response latencies to alcohol-related stimuli than neutral stimuli and to test whether exposure to 1) an alcohol-related environment and 2) consumption related cues influenced the interference from alcohol-related stimuli. Methods: A 2 × 2 × 2 × 5 factorial design with Exposure Group (high, low) and Consumption Group (high, low) as between-participant factors and Word Type (alcohol, neutral) and Block (1–5) as within-participant factors was used. Forty-three undergraduate university students, 21 assigned to a high exposure group and 22 to a low exposure group, took part in the experiment. Exposure Group was defined according to whether or not participants currently worked in a bar or pub. Consumption Group was defined according to a median split on a quantity–frequency measure derived from two questions of the Alcohol Use Disorders Identification Test (AUDIT) questionnaire. A modified computerised Stroop colour naming test was used to measure response latencies. Results: Exposure and consumption factors interacted to produce greater interference from alcohol-related stimuli. In particular, the low consumption group showed interference from alcohol-related stimuli only in the high exposure condition. Exposure did not affect the magnitude of interference in the high consumption group. Conclusions: Attentional bias is dependent upon exposure to distinct types of alcohol-related cues.