examining the influence of public relations strategies over facebook on student attitude
Clicks: 129
ID: 248003
2017
Article Quality & Performance Metrics
Overall Quality
Improving Quality
0.0
/100
Combines engagement data with AI-assessed academic quality
Reader Engagement
Emerging Content
30.0
/100
120 views
7 readers
Trending
AI Quality Assessment
Not analyzed
Abstract
Experimental methods were used to examine the influence of public relations strategies
disseminated via Facebook on attitude. Public relations strategies were derived from Hazleton
and Long’s (1988) public relations process model. Results indicated that undesirable messages
posted on Facebook had the most significant effect on participant attitude, and that using
Facebook as a medium did not significantly affect attitude. These findings indicate that message
content is important especially with unfamiliar content since the platform itself does not impact
attitude.
| Reference Key |
abitbol2017publicexamining
Use this key to autocite in the manuscript while using
SciMatic Manuscript Manager or Thesis Manager
|
|---|---|
| Authors | ;Alan Abitbol |
| Journal | Journal of trace elements in medicine and biology : organ of the Society for Minerals and Trace Elements (GMS) |
| Year | 2017 |
| DOI |
DOI not found
|
| URL | |
| Keywords |
Citations
No citations found. To add a citation, contact the admin at info@scimatic.org
Comments
No comments yet. Be the first to comment on this article.