examining the influence of public relations strategies over facebook on student attitude

Clicks: 144
ID: 248003
2017
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Abstract
Experimental methods were used to examine the influence of public relations strategies disseminated via Facebook on attitude. Public relations strategies were derived from Hazleton and Long’s (1988) public relations process model. Results indicated that undesirable messages posted on Facebook had the most significant effect on participant attitude, and that using Facebook as a medium did not significantly affect attitude. These findings indicate that message content is important especially with unfamiliar content since the platform itself does not impact attitude.
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abitbol2017publicexamining Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Alan Abitbol
Journal Journal of trace elements in medicine and biology : organ of the Society for Minerals and Trace Elements (GMS)
Year 2017
DOI
DOI not found
URL
https://prjournal.instituteforpr.org/wp-content/uploads/Abitbol_ExaminingtheInfluence.pdf
Keywords
communication industrial publicity mass mediapublic relations

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