service quality research as a marketing tool for a university library
Clicks: 13
ID: 231563
1999
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Abstract
In this study the attitudes of library users were solicited using SERVQUAL, a marketing research technique. As the management spent all its resources for the development of the library, the impact of this policy on the service quality has been measured. At this stage the evaluation of faculty with regard to those items on the questionnaire dealing with quality of service has been tested statistically and the results evaluated, accordingly.
| Reference Key |
karaka1999trkservice
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|---|---|
| Authors | ;Sekine Karakaş |
| Journal | International journal of food microbiology |
| Year | 1999 |
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