tramas publicitarias de las pymes del sector textil
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ID: 226197
2010
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Abstract
El presente estudio trata de las estrategias de comunicación publicitaria que aplican las pymes del sector confecciones de Lima metropolitana para comercializar sus productos y servicios. Aun cuando las pymes actúan en diversos sectores, se tomó como base de estudio el sector de comercialización de productos textiles por ser el más relevante y porque es el que más invierte en publicidad para comunicarse con el mercado.
| Reference Key |
carrillo-checa2010contratextotramas
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|---|---|
| Authors | ;Salvador Carrillo-Checa;Luis Velezmoro-Morales |
| Journal | acta horticulturae |
| Year | 2010 |
| DOI |
10.26439/contratexto2010.n018.204
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| URL | |
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