the role of product audit policy in increasing organizational performance

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ID: 222766
2012
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Abstract
In terms of markets more competitive, competitive advantage becomes a problem getting increasingly more difficult. Offer organization is the first element that can provide differentiation from competitors, the organization should regularly monitor the performance of their products in the market to achieve its objectives. Marketing decisions regarding product policy of the organization should be made after a comprehensive analysis within specific steps of strategic marketing planning. It is necessary, therefore a thorough analysis of the product portfolio of the organizations. In this regard an important role hold product audit policy and brand audit. This paper aims to present the steps and methods to be used for effective analysis of the product portfolio of the organization to effective competition on the relevant market.
Reference Key
rdulescu2012annalsthe Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;VIOLETA RĂDULESCU;ANCA FRANCISCA CRUCERU
Journal jmir medical informatics
Year 2012
DOI
DOI not found
URL
http://www.upet.ro/annals/economics/pdf/2012/part3/Radulescu-Cruceru.pdf
Keywords
demographyeconomics as a science brand audit portfolio planning modeleconomic theory

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