Designing of smart tourism organization (STO) for tourism management: A case study of tourism organizations of South Khorasan province, Iran.

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ID: 21458
2019
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Abstract
The present study uses a review of the literature and the views of tourism and management professors and experts in order to the identification of organizational intelligence elements in tourism management (STO) for the first time. The census method was used to determine the research sample and the Delphi technique was used to design the questionnaire. Construct divergence was then used to determine the validity and reliability of the questionnaire. The final results indicated that providing e-services for tourists had the greatest impact on the development of STO (loading factor: 0.677). Moreover, New Tourism Marketing Methods (NTMM) had the least effect on the development of STO (loading factor: 0.431). Overall, the most important achievement of the present research is introducing the concept of STO in tourism management.
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ghorbani2019designingheliyon Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Ghorbani, Amir;Danaei, Abolfazl;Zargar, Seyed Mohammad;Hematian, Hadi;
Journal Heliyon
Year 2019
DOI
10.1016/j.heliyon.2019.e01850
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Keywords Keywords not found

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