the role of public relations in social responsibility of romanian enterprises
Clicks: 234
ID: 214240
2006
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Abstract
The Excellence study has shown that public relations is an unique management function that helps an organisation interact with social and political components of its environment. These components make up the institutional environment of an organisation, which consist of publics that affect the ability of the organisation to accomplish its goals and that expect organisations to help them accomplish their own goals. Organisations solve problems for society, but they also create problems for society. The value of public relations, therefore, can be determined by measuring the quality of relationships it establishes with the strategic components of its institutional environment.
| Reference Key |
cristache2006annalsthe
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| Authors | ;Nicoleta CRISTACHE |
| Journal | value in health regional issues |
| Year | 2006 |
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