deporte y negocio
Clicks: 5
ID: 211070
2015
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Abstract
Mark McCormack fue uno de los primeros en descubrir que la imagen de un atleta puede explotarse con fines financieros. Los deportistas de primera línea operan en dos esferas: La atlética y la comercial. La explotación comercial es tan persuasiva, que resulta difícil culpar a nadie en un mundo en el que el dinero es el campeón indiscutible de peso completo
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| Reference Key |
samper2015chasquideporte
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|---|---|
| Authors | ;Daniel Samper |
| Journal | food science of animal resources |
| Year | 2015 |
| DOI |
10.16921/chasqui.v0i34.1998
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| URL | |
| Keywords |
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