field of genes: an investigation of sports-related genetic testing

Clicks: 249
ID: 208147
2012
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Abstract
Sports-related genetic testing is a sector of the diverse direct-to-consumer (DTC) industry that has not yet been examined thoroughly by academic scholars. A systematic search was used to identify companies in this sector and content analysis of online information was performed. More than a dozen companies were identified. Marketing practices observed generally did not target parents for child testing, and marketing images were mild compared to images used in popular media. Information was provided at a high reading level (industry-wide Flesh-Kincaid Grade Levels > 11). While ~75% of companies provide privacy policies and terms of service prior to purchase and ~40% provide scientific citations for their tests,
Reference Key
wagner2012journalfield Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Jennifer K. Wagner;Charmaine D. Royal
Journal food packaging and shelf life
Year 2012
DOI
10.3390/jpm2030119
URL
http://www.mdpi.com/2075-4426/2/3/119
Keywords
sports elsi athletics

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