sexualized branded entertainment and the male consumer gaze

Clicks: 339
ID: 206542
2014
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Abstract
This article applies the “male consumer gaze” – integrating work influenced by Erving Goffman and Laura Mulvey – to two branded televised events: the 2011 Victoria’s Secret Fashion Show and the 2012 Hooters International Swimsuit Pageant. Critiqued elements include gendered body positioning, televisual and narrativizing techniques, social and integrated media, and branding strategies that combine to create a flow of consumption-based male gazing. Such trends may intensify with changes in media economics and niche marketing.
Reference Key
mcallister2014triplec:sexualized Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Matthew P. McAllister;Lauren J. DeCarvalho
Journal molecular informatics
Year 2014
DOI
10.31269/triplec.v12i1.506
URL
https://www.triple-c.at/index.php/tripleC/article/view/506
Keywords
sexualization advertising television branding races classes mass mediacommunities hooterscommunication

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