mensurando a invariÂncia dos benefÍcios relacionais entre brasileiros e canadenses
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Abstract
Este estudo tem como objetivo analisar o relacionamento dos benefícios relacionais e seus consequentes entre consumidores brasileiros e canadenses. O estudo compreendeu uma pesquisa transnacional e descritiva de natureza quantitativa. A pesquisa de campo foi realizada junto a 297 brasileiros e 207 canadenses. Os dados coletados foram submetidos a testes estatísticos por meio de medidas de invariância e modelagem em equações estruturais no intuito de testar o modelo teórico proposto. Os resultados indicam que o modelo proposto é estatisticamente invariante, permitindo comparações entre diferentes nações. Os resultados obtidos poderão ser úteis no estreitamento de laços empresariais entre o Brasil e o Canadá.
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mota2015faces:mensurando
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| Journal | scientia horticulturae |
| Year | 2015 |
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| Keywords | Keywords not found |
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