optimization of the structure of marketing activities of the project "the opening campaign of the university"

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ID: 200433
2015
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Abstract
The model, which sets the optimal structure of marketing activities of the project "University entrance campaign" in view of the limited resources, the availability of synergies and the results of statistical analysis of past campaigns introductory periods is presented. The main types of marketing activities and the main categories of the target audience are determined. Model's optimality criterion is the forecast of enrollment of students. Optimality criterion is based on the effectiveness of marketing activities, taking into account the specificity of the reaction of various categories of the target audience.
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2015vsnikoptimization Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Олег Владимирович ЛОГИНОВ
Journal journal of wind engineering and industrial aerodynamics
Year 2015
DOI
10.20998/2413-3000.2015.1111.34
URL
http://pm.khpi.edu.ua/article/view/2413-3000.2015.1111.34
Keywords
Management optimization university marketing industrial management

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