a multi objective geometric programming approach for electronic product pricing problem

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ID: 192582
2011
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Ranked #112 of 124 articles by views in Journal of ethnobiology and ethnomedicine

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Abstract
Nowadays electronic commerce plays an important role in many business activities, operations, and transaction processing. The recent advances on e-businesses have created tremendous opportunities to increase profitability. This paper presents a multi-objective marketing planning model which simultaneously determines efficient marketing expenditure, service cost and product's selling price in two competitive markets. To solve the proposed model, we discuss a multi-objective geometric programming (GP) approach based on compromise programming method. Since our proposed model is a signomial GP and global optimality is not guaranteed for the problem, we transform the model to posynomial form. Finally, the solution procedure is illustrated via a numerical example and a sensitivity analysis is presented.
Reference Key
bayati2011managementa Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Mohsen Fathollah Bayati, Ahmad Makui
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Journal Journal of ethnobiology and ethnomedicine
Year 2011
DOI
DOI not found
URL
http://www.growingscience.com/msl/Vol1/msl_2011_4.pdf
Keywords
optimization

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