relationship building in the craft beer industry: a study of public relations within the growing artisanal and locavore movements

Clicks: 198
ID: 191960
2017
Free PDF
Article Quality & Performance Metrics
Overall Quality
Not rated
Combines reader engagement with the AI quality analysis. This article has not been analysed, so there is no overall score — reader engagement is measured and shown alongside.
AI Quality Assessment
Not analyzed
Readership in this journal
Popular

Ranked #12 of 16 articles by views in Journal of trace elements in medicine and biology : organ of the Society for Minerals and Trace Elements (GMS)

Most read Least read

Bar heights use a square-root scale.

Mint this article as an NFT
Not yet minted

Create a permanent, verifiable on-chain record of this article on the Scimatic Network. The NFT is held in your Journament account, and you can withdraw it to your own wallet at any time.

5 SUSD one-off · no wallet required
Sign in to mint
Abstract
The American craft beer industry has seen tremendous growth in the last two decades and exemplifies the growing artisanal and locavore movements which are shaping a variety of industries and reflect shifts in stakeholder motivations, particularly Millennials. Through a series of interviews with craft beer professionals, this study explores the role of public relations in the craft beer industry, what is unique about public relations within industry, and the strategies breweries use to build relationships with one another and other stakeholders. Findings do not only apply to craft beer, but other industries influenced by the locavore and artisanal movements.
Reference Key
lee2017publicrelationship Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Nicole Lee;Trent Seltzer;Coy Callison
Journal Journal of trace elements in medicine and biology : organ of the Society for Minerals and Trace Elements (GMS)
Year 2017
DOI
DOI not found
URL
https://prjournal.instituteforpr.org/wp-content/uploads/CraftBeer_PRJ_Final-012017-2-1.pdf
Keywords
communication industrial publicity

Citations

No citations found. To add a citation, contact the admin at info@scimatic.org

Comments

No comments yet. Be the first to comment on this article.