impact of colors on advertisement and packaging on buying behavior

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ID: 183541
2012
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Abstract
Purpose of this research paper is to find out relationship between varying color scheming in advertising and buying behavior. Data for this purpose were collected from 200 people through questionnaire. Results indicated that buying behavior is greatly influenced by color scheming of a product and its advertisement. Strategies discussing how to enhance color scheming of product and use of colors in ads are also discussed.
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seher2012managementimpact Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Tabinda Seher;Muhammad Arshad;Shaheer Ellahi;Maryam Shahid
Journal Journal of ethnobiology and ethnomedicine
Year 2012
DOI
DOI not found
URL
http://www.growingscience.com/msl/Vol2/msl_2012_133.pdf
Keywords
advertisement

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