librarians and marketing: an ambiguous relationship

Clicks: 92
ID: 181501
1996
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Abstract
While librarians show a growing interest for marketing, their concept of marketing seems inaccurate. Librarians' outlook is mostly organizational, and focused on sales- and product-oriented stratégies which fail to embrace a truly client-centered market­ing orientation. After a brief review of the literature, the author reports on a qualita­tive study confirming that the marketing orientation, as defined by experts, is insuffi­ciently developed among librarians.
Reference Key
uraz1996trklibrarians Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Neslihan Uraz
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Journal International journal of food microbiology
Year 1996
DOI
DOI not found
URL
http://tk.org.tr/index.php/TK/article/view/1502
Keywords
bibliography information resources library science

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