librarians and marketing: an ambiguous relationship
Clicks: 80
ID: 181501
1996
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Abstract
While librarians show a growing interest for marketing, their concept of marketing seems inaccurate. Librarians' outlook is mostly organizational, and focused on sales- and product-oriented stratégies which fail to embrace a truly client-centered marketing orientation. After a brief review of the literature, the author reports on a qualitative study confirming that the marketing orientation, as defined by experts, is insufficiently developed among librarians.
| Reference Key |
uraz1996trklibrarians
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|---|---|
| Authors | ;Neslihan Uraz |
| Journal | International journal of food microbiology |
| Year | 1996 |
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